Get Your Story Right: Shaping Company Culture With Content

What were you really saying in that last email you sent? When you published your latest blog post, how did the language reflect your company? Building a positive company culture affects your business on every level, from the customers you attract to the talent you retain. Your content generation strategy – even on the most nuanced levels – can have a direct, measurable impact on how your company is perceived. How do you execute a content creation strategy that reflects your best self?

In this webinar, company culture expert and CEO of PeopleG2 Chris Dyer teams up with LookinLA, Neiman Marcus Chief People & Belonging Officer Eric Severson, Hologram Inc.’s VP of People Courtney Seiter to discuss these questions in detail:

• How the content you produce represents your company on an external and internal level
• Why everything from your email copy to your company logo speaks volumes about your core values
• Ways to attract the right talent with the right messaging
• How to create a cohesive content strategy that reflects positivity even on the most micro-levels
• The small but powerful ways subtleties in language, imagery, and more impact culture