Get Your Story Right: Shaping Company Culture With Content

Get Your Story Right: Shaping Company Culture With Content

Thursday, June 10th 11AM PST

Panelist Info:
Chris Dyer, CEO of PeopleG2
Eric Severson, Chief People & Belonging Officer, Neiman Marcus
Courtney Seiter, VP of People, Hologram Inc.

1 hour

What were you really saying in that last email you sent? When you published your latest blog post, how did the language reflect your company? Building a positive company culture affects your business on every level, from the customers you attract to the talent you retain. Your content generation strategy – even on the most nuanced levels – can have a direct, measurable impact on how your company is perceived. How do you execute a content creation strategy that reflects your best self?

In this webinar, company culture expert and CEO of PeopleG2 Chris Dyer teams up with LookinLA, Neiman Marcus Chief People & Belonging Officer Eric Severson, Hologram Inc.’s VP of People Courtney Seiter to discuss these questions in detail:

  • How the content you produce represents your company on an external and internal level 
  • Why everything from your email copy to your company logo speaks volumes about your core values 
  • Ways to attract the right talent with the right messaging 
  • How to create a cohesive content strategy that reflects positivity even on the most micro-levels 
  • The small but powerful ways subtleties in language, imagery, and more impact culture
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