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War on remote work misguided amid variants, restrictions

War on remote work misguided amid variants, restrictions

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FOR IMMEDIATE RELEASE

Tue., Aug. 10, 2021

Jonathan Lockwood

jonathan@lookinla.com

War on remote work misguided amid variants, restrictions

Remote work expert Chris Dyer weighs in on debate over returning to office

LOS ANGELES—The war on remote work is misguided, says Chris Dyer, a remote work expert and  internationally renowned consultant. As Covid-19 variants rage, corporations battle returning to the  office. And, workers are standing their ground on remote work. 

“The question is not about whether you offer remote work or not, but how,” said Dyer, author of Remote  Work. “Remote work saves lives, improves livelihoods and expands opportunity and production across  demographics and regions. 

“When we look at the observed setbacks from remote work, and anecdotes shared to discount the overall  benefits of remote work, what we are seeing is the failed implementation of remote work, not the failings  of remote work itself,” added Dyer. “When we see companies and workers struggling with remote work,  it is because of processes, culture—things that can be improved to achieve success.” 

“We are entering Remote Work 2.0. We can gain insights from the last year of experiential data to  improve the state of remote work. Companies and workers, and society as a whole, benefit from remote  work done well,” added Dyer. “It is clear from the recent developments with variants and ramped up  restrictions that remote work is one of our greatest tools to rebuilding our businesses, communities and  our economy.” 

“Workers are standing their ground on remote work, and companies would be wise to listen to what they  are saying in survey after survey,” concluded Dyer. “There shouldn’t be a war on remote work, there  should be a war on remote work done poorly.”  

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Background  

The Centers for Disease Control and Prevention (CDC) updated its mask guidelines late July, 2021. The  CDC recommended Americans, including those fully vaccinated, wear masks in public indoor settings “in areas with substantial and high transmission.” These areas include a huge portions of the U.S. right now. While some companies are pushing for returning to the office, others have kicked back their return-to work dates to October, including Apple and Google. Lyft and DoorDash have pushed their office return  dates to 2022.

About Chris Dyer 

Chris Dyer is the founder and CEO of PeopleG2, where he manages 30 full-time remote employees and  3,000 independent contractors. PeopleG2 is routinely ranked one of the best places to work and has been  listed as one of Inc.’s 5000 Fastest Growing Companies. Having made the transition to remote during the  recession in 2009 with stunning success, Chris Dyer is now a world-renowned expert on remote  leadership and productive company culture. His commentary is featured regularly in leading media  outlets such as Fast Company, Forbes, Inc., BBC, NBC and The Telegraph.  

About LookinLA 

LookinLA is a Los Angeles-based team of award-winning digital marketing experts that create  comprehensive, customer-centric strategies that incorporate everything required to turn great  businesses into industry authorities and leaders. The firm is introducing the Elotive framework to offer  strategy and planning for companies looking to transform their marketing and align sales and marketing  execution to the constant evolution in environment to a wider range of clients across industries.  LookinLA is expanding its content and video production services by using the highest quality of motion  graphic and animation.

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