How to Sell to Executives vs End Users: The Ladder of Abstraction
The ladder of abstraction comes from S.I. Hayakawa, who introduced it in Language in Action in 1939 and developed it in Language in Thought and Action, drawing on Alfred Korzybski&
The ladder of abstraction comes from S.I. Hayakawa, who introduced it in Language in Action in 1939 and developed it in Language in Thought and Action, drawing on Alfred Korzybski&
