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7 Pillars of Company Culture

Transparency: the degree of open communication and information sharing
Positivity: the attitude toward problem solving
Measurement: how business performance is assessed
Acknowledgement: the protocol for recognizing good work by staff
Uniqueness: the singular qualities of team members and of company operations, products, and services
Listening: how well team members hear and respond to each other’s and client’s needs
Mistakes: the company’s approach to missed goals and failure

As Seen On...

Meet Chris Dyer

Chris Dyer is the founder and CEO of PeopleG2, where he manages 30 full-time remote employees and 3,000 independent contractors. PeopleG2 is routinely ranked one of the best places to work and has been listed as one of Inc.’s 5000 Fastest Growing Companies. Having made the transition to remote during the recession in 2009 with stunning success, Chris Dyer is now a world-renowned expert on remote leadership and productive company culture.


“Chris is a world class Speaker. His presentations are straightforward and often with a startling sense of humor. Learn how to deal with people, companies, culture, crises and change. You’ll learn how a visionary creates a culture and assembles a company around it and how to create work with meaning that fires up employee passion.”
Kim Shepherd
CEO, Decision Toolbox
“Whether it is on the air or in person, Chris has a talent for sensing the audience and creating a bespoke message for any group.”
Ayinde O. Alakoye
Founder, Thumb Radio and Hitch Radio
“Chris is an engaging and creative storyteller. His passion for talent and culture continues to engage the audience, while having spot-on implications for anyone looking to improve. And he’s a really good guy… you’ll enjoy working with Chris.”
William Tincup
CEO, Tincup & Co, Writer for Fistful of Talent
"As a New Zealander, who has lived in Australia, South Africa and America. One of the things that excite me the most is bringing truly talented, insightful people, that share their knowledge and their expertise, with people from other countries. It has been wonderful to have Chris here for a couple of days in Johannesburg, to enthrall the audience and share his insights and knowledge. And truly bring perspectives from a global point of view, to customers in South Africa, who truly, value getting insights that our global speaker brings. So thank you Chris, we've really enjoyed you being here. Thanks.
Greg Healy
CEO, Eventful Group
"Chris was fantastic, watching him talk today was just really insightful. Bringing some really practical insights on how to assist organizations to be really successful and transform. I think one of the key takeaways to me was around the transparency. It was really, really, powerful messaging, so for me Chris was fantastic speaker and the kind of guy I want to see at conferences."
Gregory Bayne
Founder, TLC Solutions
"Chris is one of the most enlightened CEO’s that I have had the privilege to know. He is extraordinarily well read and has been open to accepting new and what seemed to be unconventional thinking. In response to challenging economic times he built a high performing virtual organization. This was done thoughtfully and creatively. He is most knowledgeable leader I know on how to create a successful virtual organization. I consider Chris a leader amongst leaders. I consider him a colleague in a mutual quest to create organizations that achieve extraordinary results by creating an environment where employees can flourish and give their best to their organizations."
Tenny Poole
Founder, West Coast Center for Positive Change
"Chris is dedicated to helping people and it shows in all his endeavors. From his focus on transforming company culture to his passion for building community in the industry, Chris is a standout on all accounts."
Cecilia Gorman
Owner, Creative + Talent + Partners
"Chris Dyer is a National Culture Treasure. From his book, The Power of Company Culture, to the five-star presentations he’s made to the Members of the Adaptive Business Leaders Organization over the years, he has proven himself to be not only an expert on the subject of Culture, but a living example of proving how his “seven pillars” work. Chris doesn’t just write about culture, he lives it through the award-winning culture he’s built into his human capital due diligence company, PeopleG2. In fact, the culture at PeopleG2 is so strong it can literally run without his day-in-and-out involvement, so he can write books, articles, and speak with authority on how to permeate any organization with The Power that emanates from a deep-seated Company Culture."
Mimi Grant
President, ABL Organization
"Giving the best of yourself to your team is not always easy. It's impossible if you don't know what the best version of you looks like and the true areas where your employees could benefit from improvement. Chris has an incredible way of uncovering both and providing practical, easy implemental steps that make change possible. Chris is the real deal, a leader you want to follow, and you will get results."
Melissa Smith
Founder & CEO, Association of Virtual Assistants & The PVA

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“Wonderfully thorough. This is the book every CEO will have on their desk this year. Start tackling the biggest areas for growth while evolving your company to stay ahead and inspire. A must-read!”

Marshall Goldsmith

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