Motivational Speaker vs. Business Keynote Speaker: What’s the Difference, and Which Should You Book?
A motivational speaker raises the energy in a room. A business keynote speaker gives people a method to use when the energy wears off. Most corporate events need both, and Chris Dy
How to Sell to Executives vs End Users: The Ladder of Abstraction
The ladder of abstraction comes from S.I. Hayakawa, who introduced it in Language in Action in 1939 and developed it in Language in Thought and Action, drawing on Alfred Korzybski&
